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- H-1B visa costs explode to $100k
H-1B visa costs explode to $100k
+TikTok recruiting heats up & AI layoffs loom

Signal Summary: Trump just nuked H-1B visas with a $100K fee bomb, companies are hunting talent on TikTok like it's a job board, and 60% of employers plan AI-driven layoffs by 2026. Welcome to chaos. Plus, when cultural fit becomes a “legal liability”.
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All images hand-drawn with an iPad Pro, Apple Pencil, and Procreate.
HERE’S WHAT HAPPENED LAST WEEK ↓

SIGNAL 1
Trump drops $100K visa bomb on staffing firms
The nuclear option: Trump just turned H-1B visas into luxury items, slapping a $100,000 fee on new applications.
The damage:
Fee jumped from $780 to $100,000 overnight (that's not a typo)
DOL launching investigations into firms using H-1B workers
IT staffing firms that’ve built empires on H-1B arbitrage are having a full-blown panic attack in the breakroom
Reality check: Over 470,000 applications were submitted in 2025 for just 85,000 visas. Now most can't afford to play.
Signal → Strategy: Position nearshore staffing partnerships in Canada and Mexico as instant H-1B alternatives. Companies need skilled workers yesterday, and geography just became your competitive advantage.

SIGNAL 2
Your next software engineer is scrolling TikTok right now
Breaking: Recruiters are now sliding into candidates' For You pages between Sabrina Carpenter videos and cat memes. And it's actually working.
What's happening:
73% of grads more likely to apply after seeing employer content
Qualtrics brand-influenced candidates respond 2x faster to outreach
"Day in the life" videos crush $100K production budgets
Workers trust employee voices over corporate PR speak
Signal → Strategy: Launch employee takeover Fridays where your best temps showcase real workdays on Instagram and TikTok. Skip the production company, because authenticity beats polish every time.
Go deeper: HR Brew - TikTok Recruiting

SIGNAL 3
60% of companies planning layoffs as AI eats the workforce
The coming storm: Nearly 60% of companies anticipate workforce reductions in 2026, and AI isn't just taking jobs, it's reshaping which humans companies actually need.
The numbers:
50% have frozen hiring or slashed recruitment already
30% of companies have already replaced roles with AI
High-salary positions without AI skills are most vulnerable
Companies cutting permanent staff but needing flexible workforce solutions
The opportunity: History shows economic chaos drives demand for contingent staffing. Companies still need humans, just not on the payroll.
Signal → Strategy: Build "AI transition teams" offering project-based workforce solutions for digital transformation. Package 90-day engagements to help companies automate processes while maintaining operations through flexible staffing.
Go deeper: StaffingHub - AI Layoffs Report

RECRUITING CONFESSIONAL
When "Cultural Fit" Becomes a Legal Liability
Recruiting Confessional: A weekly series featuring anonymous stories from recruiting and staffing professionals. Submit yours here.
The Setup: Senior leader in construction needed an admin assistant. Simple enough request, right?
The Request: Client specified they wanted someone "between 20-25 who was easy on the eyes and didn't have an annoying voice." Uhhhhhh…
The Lesson: When clients give you requirements that would make an HR lawyer's eye twitch, shut it down immediately, and if they persist, fire the client.
Have a story? Submit it here

WEEKLY POLL
How is Trump's $100K H-1B visa fee affecting your staffing business? |

SHARE THE SIGNALS
3 people you should share these signals with:
Your VP of IT staffing frantically recalculating visa budgets
That marketing director who thinks LinkedIn is the only recruiting channel
Your friend who's been ignoring AI like it's a fad diet